Marketing Communications Manager.
This mandate is run by SYMPHONI HR, a Mumbai-based executive search firm, est. 2003. Applications are email-verified and reach the search team running the role — confidentially, always.
About the organisation.
Our client is a prominent global player in the e-commerce sector, known for its innovative approach to digital retail and consumer engagement. With a strong presence in the APAC region, the company fosters a collaborative and fast-paced environment that encourages professional growth and creative problem-solving. They are committed to delivering exceptional value to their customers through data-driven strategies and cutting-edge marketing initiatives.
About the role.
The Marketing Communications Manager will lead the development and execution of comprehensive marketing and promotional strategies. This role focuses on managing multi-channel campaigns, optimizing promotional calendars, and driving D2C growth through effective stakeholder management and data-backed decision-making. You will play a pivotal role in shaping the brand's market presence and ensuring seamless campaign operations across the APAC region.
What you will do.
- Develop and execute multi-channel marketing communication strategies to drive brand awareness and customer engagement.
- Manage the end-to-end promotional calendar, ensuring alignment with business objectives and sales targets.
- Oversee e-commerce and D2C campaign operations, from initial creative briefing to final execution.
- Collaborate with cross-functional teams to define pricing and offer strategies that maximize conversion.
- Utilize data analysis to track campaign performance and provide actionable insights for continuous improvement.
- Lead and mentor a high-performing team to deliver excellence in marketing communications.
- Manage stakeholder relationships to ensure alignment on marketing goals and resource allocation.
- Integrate CRM strategies into broader marketing communications to enhance customer retention and lifetime value.
What you bring.
- Proven experience in marketing communications, specifically within the e-commerce or D2C space.
- Strong expertise in managing multi-channel campaigns and promotional calendars.
- Deep understanding of APAC market dynamics and consumer behavior.
- Proficiency in pricing strategy, offer management, and creative briefing processes.
- Demonstrated ability to lead teams and manage complex stakeholder relationships.
- Strong analytical skills with the ability to translate data into strategic marketing actions.
- Experience in developing and implementing effective CRM strategies.
- Excellent communication and project management skills.
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