Marketing Lead.
This mandate is run by SYMPHONI HR, a Mumbai-based executive search firm, est. 2003. Applications are email-verified and reach the search team running the role — confidentially, always.
About the organisation.
Our client is a prominent global leader in the computer software industry, known for driving digital transformation through innovative technology solutions. They foster a collaborative and fast-paced environment that encourages professional growth and technical excellence. With a strong focus on enterprise-grade software, they empower businesses to optimize their operations and customer engagement strategies.
About the role.
The Marketing Lead will be responsible for designing and implementing sophisticated marketing technology architectures to drive customer engagement. You will oversee the orchestration of cross-channel customer journeys and ensure seamless data integration across various marketing platforms. This role is pivotal in bridging the gap between complex data modeling and effective marketing strategy execution.
What you will do.
- Design and implement end-to-end enterprise architecture for marketing technology stacks.
- Lead the integration of data and web services via APIs to support marketing initiatives.
- Orchestrate complex customer journeys across multiple channels including email, SMS, push, and in-app messaging.
- Develop and execute comprehensive marketing strategies that leverage data-driven insights.
- Oversee data modeling, tracking, and implementation to ensure high-quality marketing analytics.
- Collaborate with cross-functional teams to optimize marketing cloud platform performance.
- Manage the deployment and configuration of enterprise-level marketing automation tools.
What you bring.
- Deep expertise in Customer Data Platforms (CDP) and Email Service Providers (ESP).
- Extensive hands-on experience with Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Adobe Campaign, and Adobe Marketo.
- Proficiency in additional marketing platforms such as Braze and Eloqua.
- Strong understanding of API integration and enterprise architecture design.
- Proven experience in data integration, data modeling, and tracking implementation.
- Expertise in cross-channel orchestration and customer journey mapping.
- Ability to translate business requirements into scalable technical marketing solutions.
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