Salesforce Marketing Cloud Technical Lead.
This mandate is run by SYMPHONI HR, a Mumbai-based executive search firm, est. 2003. Applications are email-verified and reach the search team running the role — confidentially, always.
About the organisation.
Our client is a leading global financial services institution with a significant presence in the banking sector. They are committed to driving digital transformation and operational excellence through cutting-edge technology and innovative engineering solutions. The organization fosters a culture of technical excellence, collaboration, and professional growth for its employees.
About the role.
As a Salesforce Marketing Cloud Technical Lead, you will spearhead the evolution of infrastructure and deployment pipelines to drive innovation. You will be responsible for designing, developing, and managing robust, scalable, and secure software solutions that support business and platform capabilities. This role involves high-level strategic planning, technical leadership, and cross-functional collaboration to ensure seamless delivery of digital solutions.
What you will do.
- Architect and implement comprehensive Salesforce Marketing Cloud solutions across Email Studio, Journey Builder, Automation Studio, and Mobile Studio.
- Define and enforce coding standards, solution architecture, and best practices across the engineering team.
- Lead API integrations between Salesforce Marketing Cloud, CRM systems, and third-party platforms.
- Own technical delivery including sprint planning, code reviews, and production troubleshooting.
- Collaborate with marketing and campaign teams to translate complex business requirements into scalable technical solutions.
- Manage data privacy, compliance, and security standards including GDPR and CAN-SPAM requirements.
- Mentor junior and mid-level engineers while conducting technical interviews and fostering a culture of knowledge sharing.
- Assess and plan migration paths to next-generation marketing cloud platforms and integrate AI-driven capabilities.
What you bring.
- 13–22 years of professional experience in software engineering and technical leadership.
- Strong hands-on expertise in AMPscript, SSJS, SQL, HTML, and CSS.
- Deep knowledge of Salesforce Marketing Cloud modules including Journey Builder, Automation Studio, and Contact Builder.
- Proven experience with REST/SOAP APIs, Marketing Cloud Connect, and Salesforce CRM integration.
- Solid understanding of email deliverability, IP warming, and sender reputation management.
- Experience with agile delivery methodologies and CI/CD practices.
- Salesforce Marketing Cloud certifications such as Email Specialist, Developer, or Consultant are strongly preferred.
- Excellent stakeholder management and communication skills with the ability to influence technical direction.
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