Content Writer.
This mandate is run by SYMPHONI HR, a Mumbai-based executive search firm, est. 2003. Applications are email-verified and reach the search team running the role — confidentially, always.
About the organisation.
Our client is a leading global software company serving the insurance and financial services industries with enterprise-grade technology platforms. They are a fast-growing player known for modern, API-driven solutions and a strong developer ecosystem. The team values innovation, clarity of communication and continuous learning.
About the role.
We are looking for a results-driven Content Writer with InsurTech or enterprise technology expertise and experience in lead generation, SEO, Answer Engine Optimization (AEO) and developer community engagement. You will turn complex insurance and technology topics into compelling content that strengthens brand authority, improves search and AI visibility, grows the developer community and generates qualified leads. This hybrid role is based in Mumbai.
What you will do.
- Create blogs, white papers, case studies, landing pages, email campaigns, social posts, presentations, video scripts and developer content.
- Develop content around InsurTech, APIs, AI, embedded insurance and core modernization.
- Produce lead-generation content for different stages of the buyer journey.
- Conduct keyword and audience-intent research and optimize content for SEO and AEO.
- Structure content to improve its visibility and citation potential across search engines and AI platforms.
- Create developer-focused tutorials, API use cases, technical blogs, newsletters and certification materials.
- Support developer community growth through content, webinars, events and engagement campaigns.
- Collaborate with product, sales, developers and subject-matter experts.
- Track organic traffic, AI visibility, conversions, MQLs, pipeline contribution, developer registrations and certifications.
What you bring.
- Bachelor's degree in Marketing, Communications, Technology or a related field.
- 8-15 years of experience in content writing, content marketing or developer marketing.
- Knowledge of FinTech, InsurTech, SaaS, APIs, AI or enterprise technology.
- Proven experience in B2B lead generation, SEO, AEO and conversion-focused writing.
- Ability to explain technical concepts clearly to business and developer audiences.
- Excellent written English and strong storytelling skills.
- Experience creating content for or engaging a developer community.
- A portfolio of relevant B2B technology, SEO/AEO, lead-generation or developer content.
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