Adobe Campaign Manager.
This mandate is run by SYMPHONI HR, a Mumbai-based executive search firm, est. 2003. Applications are email-verified and reach the search team running the role — confidentially, always.
About the organisation.
Our client is a leading global technology company in the computer software industry, delivering enterprise-grade digital solutions to organisations worldwide. They operate at significant scale across multiple markets and are known for a collaborative, data-driven culture that values innovation and customer impact. This is a fast-moving environment where cross-functional teams work closely to deliver high-quality digital experiences.
About the role.
We are looking for an experienced Adobe Campaign Manager with 5+ years of experience to lead end-to-end campaign operations and delivery. The role combines hands-on Adobe Campaign v8 expertise with team leadership, stakeholder management, and campaign governance. You will drive high-quality, data-driven customer communications across email, SMS, and direct mail channels, working with business, technology, and analytics partners. The position is hybrid, based in Bengaluru / Gurugram, with a shift timing of 1:00 PM to 10:30 PM IST.
What you will do.
- Own and manage end-to-end Adobe Campaign v8 operations, including planning, intake, prioritization, execution, monitoring, and reporting across Email, SMS, and Direct Mail.
- Lead a team of campaign developers and specialists, allocate work, review deliverables, coach team members, and ensure adherence to timelines and quality standards.
- Partner with business, marketing, creative, data, analytics, and technology stakeholders to translate campaign objectives into executable plans and technical requirements.
- Establish and enforce campaign governance, operating procedures, SLAs, quality controls, approval workflows, and release-management practices.
- Oversee audience segmentation, personalization, offer management, contact strategies, and multi-channel journey execution.
- Provide functional and technical oversight for Adobe Campaign integrations with AEP RTCDP, Adobe Analytics, Adobe Target, CRM platforms, APIs, SFTP, databases, and FDA.
- Monitor campaign performance, delivery health, throughput, and operational KPIs; identify risks and drive corrective actions and continuous improvement.
- Lead incident triage and resolution for campaign execution, deliverability, workflow, data, and tracking issues, coordinating with relevant teams and vendors.
- Drive experimentation and optimization through A/B testing, performance analysis, and actionable recommendations to improve engagement and conversion.
- Ensure compliance with GDPR, CCPA, CAN-SPAM, consent requirements, data-retention policies, and email marketing best practices.
What you bring.
- 5+ years of experience with Adobe Campaign v8, including campaign operations, delivery management, and strong functional and technical understanding.
- Demonstrated experience leading campaign delivery teams, managing workloads, reviewing quality, mentoring team members, and coordinating across functions.
- Strong understanding of email marketing, CRM systems, customer journey orchestration, campaign lifecycle management, and marketing operations.
- Proven stakeholder-management skills, including requirements clarification, expectation management, risk communication, and executive-level status reporting.
- Experience establishing campaign governance, SLAs, standard operating procedures, quality controls, and continuous-improvement practices.
- Preferred: Adobe Certified Expert in Adobe Campaign; Business Practitioner, Developer, or Architect certification is desirable.
- Working knowledge of Oracle, SQL Server, and PostgreSQL, plus JavaScript, SQL, XML, HTML, and CSS; hands-on development expertise is advantageous.
- Strong understanding of integrations using APIs, batch interfaces, SFTP, and FDA, plus exposure to Adobe Experience Cloud products (AEP RTCDP, Adobe Analytics, Adobe Target).
- Well-versed in data privacy regulations including GDPR, CCPA, and CAN-SPAM, with in-depth knowledge of email deliverability and A/B testing best practices.
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